Everyone needs to re-invent themselves at one point in time.

HP has done exactly that. They have a new logo. Well, almost.

This is the doing of their current CEO, Meg Whitman who was handed the tough mantle of leading one of the world’s largest computer manufacturing companies.

The big-wigs at HP have probably realized that the HP brand is ‘just there’. IT does not evoke any excitement anymore and needs a restructuring.

HP has not changed their logo. Here we thought this was going to happen. This comes in the latest as HP has been having a bad case of fumbling with the CEOs as this project is rumoured to have actually started in 2008 but has not yet been implemented.

As you may have noticed from the image above, the new proposed logo is a clever play that eliminates the vertical planning whilst tilting the logo to a 13 degree turn in a clockwise fashion.

HP started on working on this logo modification. Find the images here.

Looks pretty cool if you ask me. They should adopt it. Anyone else think so?