Nokia has unveiled the Nokia 515 – a premium mobile phone made with style-conscious people in mind. The phone features a lightweight aluminium encasing which manages to combine contemporary design, high quality materials and top performance and is available in both single and Easy Swap Dual SIM variants.
The Nokia 515 features a scratch resistant Gorilla® Glass 2, gently curved for a beautiful finish, and a classic highly polished camera bezel which hosts the 5 MP camera within. The device is a slim 11 mm in thickness making it easy to slide into a small pocket or bag.
“When designing the Nokia 515 we set out to create a beautifully designed phone that people will be proud to own,” said Peter Griffith, Head of Mobile Phones Industrial Design at Nokia. “We believe we’ve achieved that – the Nokia 515 is designed for people who prefer classic design, crafted to perfection and with the functionality they need for everyday use. We have created something that performs stunningly, without compromise.”
Good Camera – The Nokia 515 ensures people will never miss a photo-worthy moment. With smarter imaging features and a 5 megapixel camera with LED flash, the smart camera offers a choice of image capture, editing and sharing options, including:
- Panorama – for wide-angle shots, including group photos and landscapes.
- Sequential shots – capture up to five frames in a row with just one click, then choose the best of the series.
- Self-portrait – for perfectly-centred self-portraits, even without a front-facing camera. The built-in voice prompt guides people to ensure they are in the frame before taking the shot.
Sharing photos with friends and family is quick and easy with the ability to share straight from the gallery to social networks. You can also share photos and other content using Nokia’s exclusive ‘Slam‘, which comes built into the Nokia 515 and works by transferring content such as images or contact cards to an adjacent Bluetooth-enabled phone in just a few simple clicks, without the need to pair devices.
Performance for Work-Life Balance – The Nokia 515 delivers a fast, 3.5G HSDPA Internet experience. It comes with a standby time of up to 38 days when using the single SIM version, making the phone perfect for balancing work and play. With optimised HSDPA internet built-in and data cloud compression, mobile browsing is made up to 90% more efficient, helping people get more from their data plan. Popular apps like Facebook, Twitter and Nimbuzz come pre-loaded on the phone. Mail for Exchange which allows you to check work email and sync their calendars and contacts on-the-go is also included. It can also be connected to a PC or laptop and used as a modem via a USB cable.
The new phone also comes with HD voice*, meaning you can enjoy crystal clear audio, even in noisy environments. Plus, with the pre-installed Transfer App which is popular on the Lumia line of devices that allows you to sync contacts directly from a Lumia, other Windows Phone 8 smartphone or even an Android device, transforming the Nokia 515 into the ideal secondary or companion device for on the go. For those who prefer to use a separate phone for voice calls, the Nokia 515 uses the same micro SIM card as typical smartphones, making it a great voice companion device.
“Feature phones still make up one half of global handset sales,” said Simon Baker, Program Manager, Mobile Handsets CEMA at IDC. “There is room in the market for a range of feature phone models. Nokia is one of the few handset manufacturers continuing to pursue the area: one of its latest offerings, the new Nokia 515 offers a stylish and robust exterior and features fast connectivity, high quality imaging and access to popular applications. It’s a great example of a phone which will serve an audience which does not always need the complexity that a smartphone may bring, or which may prefer to do its browsing and emailing on a larger tablet device and will retain a handy mobile phone for straightforward calls and for texting.”
Nokia will roll out this latest device (Nokia 515) globally in September, starting in Russia, Germany, Switzerland and Poland. It will have a suggested retail price of 149 USD / 115 EUR before taxes and subsidies so it will probably cost about 200 USD (16,000 KES) in Kenya upon arrival.