Fierce competition in the recently migrated to Digital TV sector has moved a notch higher. This has seen key players in the industry move to secure good content that does 2 things:
- appeals to consumers’ wants and needs for good content on TV
- is affordable and cost-friendly to the pocket
A good example of this fierce competition is the recent deal that has seen StarTimes acquire content distribution deals with the International World Rally Championships (rallies in Argentina, Portugal, Italia, Poland, Finland, Rallye Deutschland, Australia, Rallye de France, Rally Espana and Wales Rally GB running between 24th April and 15th November 2015 for the next 2 years), the World Boxing Titles and the Germany football league; the Bundesliga, channels previously only aired by DSTv. StarTimes subscribers will be able to enjoy an hour of live broadcasting from each stage of every aforementioned rally, including the final “Power Stage”, a range of highlights programming which include a magazine, daily highlights, event highlights mid and end season reviews.
StarTimes has also committed to bring its subscribers the World’s best volleyball events, including the Men’s and Women’s World Cup tournaments, after signing a 3 year deal with the federation of International Volleyball (FIVB) and acquiring FIFA’s entertaining World Beach Soccer series.
“We are very excited to have signed this exclusive deal with World Rally Championships. This is one of the world’s most exciting motor-sport championships, which is good news for the many motorsport enthusiasts among our subscribers,” says StarTimes Vice President Mr. Mark Lisboa.
StarTimes has also secured broadcast rights to broadcast the German Bundesliga, the 2nd most popular league in the world after the EPL. The Bundesliga is one of the fastest growing leagues in the world and is closely followed by La Liga. StarTimes will begin broadcasting its content exclusively from August 2015.
Boxing fans will also not be left out as StarTimes will equally begin to air the World Boxing Title Bouts including
- Lightweight featuring Jorge Linares vs Kevin Mitchell
- Featherweight featuring Evgeny Gradovich vs Lee Selby
- Heavyweight featuring Anthony Joshua vs Kevin Johnson
All these bouts will be fought on May 30th 2015.
“This is a demonstration of our commitment to improve the sports experience of our viewers and that we can – and will – deliver a growing array of exhilarating sporting action moving forward. There is so much great sport out there that people know and love that is totally under-served.” noted Mr. Lisboa.
Last year, the company acquired the qualifying games for the Euro 2016 championships, bringing live action of all of the best national teams in Europe to Kenyan subscribers.
“It seems 2015 is set to be a great year for StarTimes and our subscribers who are progressively looking out for premium sporting action. East Africa is the home of African motor rallying, we are therefore excited that we are finally able to bring the world’s greatest event back to Kenyan viewers and there’s plenty to come.” finished the VP.