Interswitch was launched back in 2002 and the most optimistic growth projections would have ventured into three-figure year-on-year growth percentages. For a startup tech company in the uniquely challenging and promising environment of Nigeria, such figures would represent an almost flawlessly successful strategy.
The top executives at Interswitch are all seemingly happy as everything would seem to indicate that their strategy has worked – In addition to creating Verve, a leading payment card in Nigeria with over 15 million active cardholders, and Quickteller, Nigeria’s largest multi-channel payments platform, Deloitte also recently named Interswitch Africa’s fastest growing tech firm with over 1226% growth over the past five years with 2.4 Billion dollars processed in 2014 alone.
The Interswitch success is not restricted to figures – The readiness & willingness of Interswitch to move across borders and compete with their products in several African markets and beyond is something that has necessitated a re-brand and re-positioning of the company as it seeks to engage newer audiences while becoming fully optimized in readiness for cross-industry expansion.
The new way of doing business is also embedded in the logo which features a simple and elegant Blue, Red and White colour scheme with the Interswitch figure facing forward and upward with two appendages positioned in line with the word “Interswitch” as an outstanding part of the logo.