BlackBerry PlayBook Pre-installs: 7Digital App.

London, UK and Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) and 7digital announced that the 7digital Music Store will come pre-installed* on the BlackBerry® PlayBook™.

The 7digital Music Store to be pre-installed on the BlackBerry PlayBook at launch in the US and Canada with further international roll out in 2011 with the purpose of letting users browse, preview and purchase tracks from a catalogue of over 13 million MP3s.

The 7digital Music Store will enable BlackBerry PlayBook users to access 7digital’s catalogue of over 13 million high quality (320kbps) MP3s. BlackBerry PlayBook users will be able to search for tracks, albums and artists and preview tracks before making a purchase. Users can also discover new music through 7digital’s recommendation technology.

Prices for BlackBerry PlayBook users will match the prices on, with individual tracks and albums priced in a customer’s local currency.

Ben Drury, CEO 7digital comments, “We’re really excited to be working with RIM to bring the 7digital experience to the BlackBerry PlayBook. RIM has created an incredible tablet with premium multimedia features and together we are delivering a truly exceptional music experience for mobile users, offering content that is extremely easy to discover, purchase and use.

“We currently have the largest international footprint of any MP3 digital music seller and we look forward to expanding our business with RIM throughout the year.”

“The 7digital Music Store is a perfect complement to the high-performance BlackBerry PlayBook, providing users with fast searches and downloads, and a slick interface that makes it very easy to discover, purchase and enjoy music,” said Alistair Mitchell, Vice President, BBM Platform & Integrated Services. “We are thrilled to be working with 7digital to provide BlackBerry PlayBook users with access to an amazing catalog of 13 million tracks.”

The BlackBerry PlayBook tablet running the 7digital Music Store application will be previewed this week at the South by South West conference in Austin, Texas.

About 7Digital :- 7Digital is the leading digital media delivery company in London and it operates globally. comsumers of this media are offered high quality MP3 tracks from the download store as well as audio-books and informative videos at very competitive prices across Europe and North America.

Combining 7digital’s secure and robust technology platform with the broadest agreements in the digital media industry, the company provides comprehensive digital download services to a wide range of partners around the world.  7digital has worked with record companies, artists, FMCG brands, retailers, consumer electronics companies, fashion brands, advertising agencies and many other organisations to harness the power of digital entertainment, music, video, audiobooks and ebooks, to engage customers.  For more information visit

7digital has provided digital media services to over 500 partners including: RIM, Samsung, Toshiba, HMV, Spotify, Imagination Technologies, Universal Music, EMI, Warner Music, Sony Music, Waterstone’s, AOL/Winamp, Imerge, Nestlé, Hugo Boss, Yahoo!, Amnesty International and Adidas, and have delivered tens of millions of digital products in over 30 countries.


About Research In Motion :- Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM).

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