Through a mobile advertising partnership with InMobi, the world’s largest independent mobile ad network, Dealfish is now one of the most visited local web sites in Kenya.
Dealfish, a free, user-friendly online classifieds site for local communities, provides users with a simple and convenient way to buy, sell, rent and find products, services and jobs as part of a like-minded community. Dealfish engaged InMobi to help drive registrations and raise brand awareness in Kenya using highly successful mobile advertising campaigns. The Dealfish site received over 60,000 listings in just 9 months Monthly traffic is currently hundreds of thousands of unique visitors generating millions of page impressions.
Moses Kemibaro, Kenya Country Manager for Dealfish says, “InMobi’s reach and knowledge of the local market is unmatched. We have seen results that are very encouraging in Kenya and intend to continue using InMobi in the long-term for the rest of the region as we expand into Uganda and Tanzania”.
According to Isis Nyong’o, InMobi’s Vice President and Managing Director for Africa “Dealfish succeeded by committing to mobile advertising as a primary part of its marketing mix. With close to 8 million Kenyans now browsing the Internet via their mobile phones, Dealfish was able to effectively reach a new audience and transform its business in a matter of months. Their success is a clear indication of the power and importance of mobile advertising in Africa.”
Dealfish is capitalizing on the growing use of mobile Internet in Kenya. A recent study from InMobi and the Mobile Marketing Association (MMA) indicates that 74% of Kenyan mobile Internet users also shop with their mobile device.