ASUS Takes Product Design Award At The International Forum


When ASUS introduced its latest smartphone, the ZenFone 2 at the Consumer Electronics Show (CES 2015) in January, it was well received and managed to win the manufacturer an award for its slim design among the other seven awards that ASUS garnered at the event.

ASUS has recently focused on the adoption of slim designs in its latest products and has also been engineering the latest processors into the devices as well, which has led to another pool of awards for the device maker at the iF (International Forum) Design Awards where it took home 10 awards.

The international awards ceremony seek to recognize innovators who have developed products that excel in design quality, functionality and the right choice of material, with 75 products being chosen for gold awards in this year’s edition of the event.

Among the winners, ASUS received recognition for its notebooks, smartphones, desktops and gaming devices (expected to launch in Kenya in the coming weeks). The products included the latest ZenFone 2, Zen Watch, ZenBook UX 305, Transformer Book Chi, Chromebook C, ROG GX 500, ROG G20, RG Swift PG278Q, ASUS MX27A and the ASUS Smart Home System. ”

We are honered that the International Forum Design has recognized our determination towards exceptional product design that enables our consumers to interact with technology in new ways. We will endeavor to produce concrete designes and innovative products for our markets around the world,” said Chris Wen, Product Manager at ASUS Kenya in a statement.

About The Winning Products

Newest flagship smartphone for the company, the ASUS ZenFone 2 comes with a Full HD IPS+ screen display at 5.5 inches, has a brushed-metal finish and includes a curved case that fits the 3.9 mm edges. The smartphone runs the 64-bit Intel Atom processor with 4GB of RAM, 3000mAh battery, 13MP camera and a sleek design to top it.

The ZenWatch like other smartwatches is designed to monitor the user’s heart rate, step counts and relaxation levels. It is designed to connect with Android smartphones and features a curved glass and case with a stitched-leather strap. The ZenWatch also features a remote camera that allows users to see the photos they are taking.

And to the laptops is the ZenBook UX 305 that features a 13.3-inch QHD+ at 12.3mm thin. No different from other ZenBooks but cool enough to get an award. Then there was the ASUS Chromebook C notebook. By the name Chromebook alone you should know the entry-level notebook integrates Google’s Chrome OS and features a full keyboard.

Yet to see much on the gaming products but ASUS says they are indeed cool, with the Republic of Gamers (ROG) GX series spotting a line of high-end laptops made from solid aluminum that combine performance with a slim form factor and an antiglare 4K Ultra High Definition screens for sharp image delivery.

Running Intel’s Core i7 processor and up to NVIDIA GTX780 graphics, the ASUS ROG G20 is said to be most powerful compact gaming desktop PC packing advanced hardware into a 12.5L small form factor design. The ROG Swift PG278Q on the other hand spots 27 inches, WQHD resolution and uses NVIDIS G-SYNC technology for smooth visuals.

I wouldn’t know much about that for I am not a gaming person, but I intend to play around with the products once I have them in my hands and maybe see the cool that iF awards saw in the products.

With the Internet of Things being a focus for manufacturers in the previous year and with plans to introduce more smart appliances for the home, ASUS designed the Smart Home System – a solution that is built to indicate connections to smart features around the home, connecting various devices such as the motion sensors, smoke detectors, window and door sensors, alarms and door locks that can be controlled from anywhere by use of a smartphone app – cool right?

We already told you a little about the Transformer Book T300 Chi here, when it won at the CES 2015 for its cool detachable design and once the entire Chi series is showcased at an upcoming event in Kenya’s capital Nairobi, I will take a trip with the devices and tell you why you need purchase them or why you need not.

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