Airtel Move To Retain Customers With New Airport Loyalty Program


Are you an Airtel customer tired of the noise and crowds at the ever busy airport terminals? Would you pay an extra fee to enjoy the pleasures of peace and relaxation offered by VIP lounges at airports?

Airtel Africa is offering its premier customers access to VIP lounges at over 700 airports across the globe for a standard annual rate of 99 US Dollars (KSh 8,870), through a complimentary Priority Pass.

The new offer aimed to improve Airtel customers’ travel experience by offering comfort, comes through a partnership between Airtel Africa and Priority Pass, an independent global airport lounge access program.

With just showing the Priority Pass membership card, Airtel premier customers in the 17 African countries that Airtel has presence will be able to enter participating lounges.

“We are delighted to have been selected by Airtel to provide Priority Pass as an exclusive benefit to its Premier subscribers,” said Errol McGlothan, General Manager EMEA at Priority Pass.

Through this new loyalty program by Airtel, customers will be able to enjoy facilities such as TV and Wi-Fi, as well as peace and quiet with free snacks and drinks as they wait for their flights.

The airport lounge membership is an addition to the exceptional benefits and services that the telecom offers its Premier customers, in order to acquire and retain the best customers in the highly competitive market.

With the mobile market in Africa growing at a high rate and countries registering increase in mobile phone subscriptions, Airtel is working to take advantage of this growth by luring in more customers through loyalty programs and new offers.

Airtel Africa recently introduced mobile satellite products and services for its customers in 12 countries across the continent, in efforts to increase mobile connectivity by connecting remote areas through satellite and also to expand its operations.

Currently the telecom has an ongoing song competition program dubbed Airtel Trace Music Star, which requires interested parties to audition by making a call and singing on the Airtel network for consideration in the competition.

Also, the telecom in collaboration with Twitter is offering its Kenyan customers free access to the social network which has become popular and the channel through which most information is distributed and discussions are held for social and economic development.

The network, which was named the African Operator of the Year at CommsMEA Awards last year, has also been involved in humanitarian initiatives, including one aimed at fighting the deadly Ebola virus in West Africa.

These are just but to name a few of the programs and initiatives as well as value added services the telecom has introduced in various African countries in recent weeks, in efforts to promote and encourage development as well as grow its subscriber base.

So is the telecom geared for another award this year with these strategies and services aimed at capturing the hearts of end users? We can only wait for December 3, when the 9th edition of the CommsMEA awards will be held.




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