StarTimes Media, a pay TV services company, is now set to roll out increased local content through the introduction of Bollywood Swahili a channel that will employ dubbing technology to air movies, drama and series to Kenyan subscribers.
Bollywood Swahili will complement the Star Swahili channel that is quite proved popular in Kenya as the company seeks to grow relevant local content in a move aimed at further boosting its information and entertainment offering.
The company has equally introduced 6 more channels namely:
- QYou – a collection of world popular videos
- Trace Sports – a channel that delves into the lives of world’s most renowned sports stars through profiles and interviews.
- Da Vinci learning and Pop – Kiddie entertainment through comedy, exploration and invention
- Star SA and Soul music – showing the latest urban hits from world renowned music artists
Speaking on this latest development, StarTimes VP for Marketing Mr. Mark Lisboa noted the brand’s commitment to progressively grow its Premium channel offering with local content being a key focus area where the company plans to invest in as it seeks to further entrench itself as the preferred Pay Television service provider.
“The added channels confirm our rich content diversity as we look into meeting the television viewing tastes for the whole family. We intend to continue growing both our local and international channel offering while availing the same across our affordable bouquets to ensure the majority of our subscribers do access and enjoy our programming”, said Mr. Lisboa.
The move will see StarTimes grow its channel offering to over 75 premium local and international channels accessible on either of the three bouquets Basic, Classic or Unique which attract a monthly subscription rate of Ksh 499, Ksh 999 and 1,499 respectively.
The Pay Television Company is looking into further enriching the channel packaging in a strategic move to grow its market share ahead of the expected analogue television signal switch off.
“Content will be a key differentiator to retain and attract new subscribers especially after switch off of the analogue signals, with over 75 Premium channels on our platform currently and having the most affordable subscription rates, we remain the most competitive Pay Television provider with an equally unrivaled channel offering,” observed Mr. Lisboa.