Mark Kaigwa Launches The Nendo A to Z of Kenyans On Twitter Publication

A Kenyan social media outfit led by Mark Kaigwa, Nendo, has revealed a digital publication, The A-to-Z of Kenyan Twitter which aims to demystify 26 of the most popular (or important) trends, insights and terms from the over 1.5 Million Kenyans on Twitter, commonly known as #KOT.

Mark highlighted the growth of social media awareness in Kenya that has since sparked international interest.

“Estimates show approximately 700,000 Kenyans on Twitter are active each month out of a possible 2 million users in the country. The A-to-Z of Kenyan Twitter celebrates the culture, quirks and characters behind the millions of updates that are shared with the world,” Kaigwa said.

The A-to-Z of African Twitter was created out of a need to understand how and why Africans tweet and is meant to serve as a guide for brands seeking to connect with Kenyans online.

“Whether government,  business or society it is paramount to engage online Kenyan communities from a point of understanding if one wishes to create and derive value,” Mark Kaigwa affirmed.

The A-to-Z of Kenyan Twitter is presented using the 26 letters of the alphabet, each with an accompanying explanation, visual, video and supporting digital material containing Kenyan terminologies, brands and personalities and notably present events, television shows, politicians, musicians, athletes and socialites among other featured letters of the alphabet.

 “Kenyans on Twitter have long distinguished themselves globally as a community who demonstrate the potential for social media to take topics, trends and stories global. Nendo has taken this indomitable spirit and distilled it to a publication we hope can reflect the culture in Kenya and soon in other African countries,” added author Mark Kaigwa.

The publication was launched online from Nairobi using the hashtag #AtoZofKOT and you can download the pdf version here.

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