New IBM Email Application For Enterprises Integrates Social Media

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IBM has introduced a new e-mail service that is aimed at offering social collaboration to businesses by using built-in analytics to give people a new and improved way of conversing and finding people with ease.

Dubbed IBM Verse and attracting an investment of 100 million dollars, the application brings together the company’s Cloud service, analytics, social and security platforms to help transform the future of how enterprises work.

The new service is being introduced as part of IBM’s move to invest in cloud computing and big data services which are being adopted by businesses across the world.

The system has a faceted search feature that allows users to identify and retrieve specific information they need from across all the various types of content within their email and through a single collaboration environment brings together calendars, meetings, social updates, video chats, file sharing and instant messaging.

IBM Verse has been designed to provide instant context about a given project as well as the people operating on it by learning unique employee preferences and priorities over time, promising to offer a secure service for users concerned about privacy.

The application will also offer the option of embedding a Watson feature (the personal assistant service) into the collaboration environment in a later time to enable users ask questions on varying topics thereafter receive a direct answers ranked by degree of confidence.

In addition, IBM verse allows users to use their e-mail content as threads for social media and blogs and view relationships of various employees in the e-mails.

“With IBM Verse, we challenged our design teams to use analytics to completely reimagine the social collaboration experience to focus on engaging people and driving outcomes, not managing messages and inboxes,” said Bob Picciano, SVP IBM Information and Analytics Group.

The company is focused on using the mobile, cloud, social and analytics technologies that are impacting people’s lives majorly and transforming how enterprises do business by creating more effective platforms.

IBM Verse will be delivered on the SoftLayer Cloud and will be available to individuals in the first quarter of 2015 through IBM Cloud Marketplace.

It will also be available as an app for iOS and Android, giving users the same experience on the go as will be provided for PCs.


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