Global e-commerce investor Rocket Internet, will be introducing 10 more startups in the coming year through a new collaboration with social network Facebook, to aid the e-commerce company with advertising strategies and ad automation.
The German e-commerce company will be focusing on investing and introducing startups that are focused on the travel industry, in its plans to expand its presence in more countries across the globe.
2014 has so far seen the e-commerce investor launch seven startups, with further extension plans to introduce three more online companies by the end of this year and more in 2015.
The new startups will join the family of online companies that the investor has built over the years that aim to provide services to the underserved markets, who have difficulties accessing the available traditional services.
Rocket Internet, which launched the online marketplace Kaymu in Kenya last month in efforts to rival OLX, also owns various platforms including the popular Jumia, Hellofood, Lamudi, EasyTaxi, Jovago and Carmudi through its local presence Africa Internet Holdings.
Founded in 2007, Rocket has got off the ground various online and e-commerce marketplaces dealing in everything from meal deliveries, taxis to online shopping stores with an aim to follow in the footsteps and maybe surpass the likes of Amazon in new markets such as Africa.
In these new expansion plans, the company will use Facebook for advertising services which will be provided by the social network company through access to new advertising features as well as the existing ad automation services.
Rocket believes the startups will help the company turn a profit, after it attributed an average growth in sales made through its existing marketplaces of 104 per cent in the six months ending June.